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description: What is our goal with GumBall, and why should YOU care about GumBall?
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# Our Mission

Our team is a small but dedicated group of builders in the web3 space. We see the NFT landscape as a still young and growing sector. Our goal with GumBall is to provide a new tool for creators and users to have more autonomy over their digital items and freedoms from third party marketplaces.&#x20;

**For Creators, we:**&#x20;

* Provide easy to use UI and contracts for creating and launching liquid gNFT collections&#x20;
* Enable built-in, easy to use technical capabilities for your gNFT collection such as staking and borrowing, and DeFi interoperability&#x20;
* Introduce a swap fee revenue structure that earns creators fees based on collection volume.&#x20;

**For Users, we:**&#x20;

* Provide an easy to use UI for users to buy and sell gNFTs&#x20;
* Allow users to buy and sell their gNFTs at any time without needing to list on a marketplace or find a buyer&#x20;
* Lower the potential for scams and rugpulls but ensuring mint liquidity stays in a collection's bonding curve and is accesible for collectors to buy and sell against.&#x20;
* Allow users to potentially earn real yield via swap fees through staking, or borrow against their gNFT without interest or risk of liquidation

