# Our Mission Our team is a small but dedicated group of builders in the web3 space. We see the NFT landscape as a still young and growing sector. Our goal with GumBall is to provide a new tool for creators and users to have more autonomy over their digital items and freedoms from third party marketplaces. **For Creators, we:** * Provide easy to use UI and contracts for creating and launching liquid gNFT collections * Enable built-in, easy to use technical capabilities for your gNFT collection such as staking and borrowing, and DeFi interoperability * Introduce a swap fee revenue structure that earns creators fees based on collection volume. **For Users, we:** * Provide an easy to use UI for users to buy and sell gNFTs * Allow users to buy and sell their gNFTs at any time without needing to list on a marketplace or find a buyer * Lower the potential for scams and rugpulls but ensuring mint liquidity stays in a collection's bonding curve and is accesible for collectors to buy and sell against. * Allow users to potentially earn real yield via swap fees through staking, or borrow against their gNFT without interest or risk of liquidation --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://gum-ball.gitbook.io/gumball-protocol/incentives.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.